Rose Hayden-Smith • thevictorygrower.com

poster art

Uncle Sam Says “Garden”

Uncle Sam says “Garden”.
We need to listen to Uncle Sam.
An entire chapter of my book, “Sowing the Seeds of Victory” is dedicated to WWI poster art and propaganda. Chapter Four contains numerous poster images and a detailed analysis of each. One of my favorite images is this one – Uncle Sam Says Garden”  – produced by the USDA.
“Uncle Sam Says Garden” was a poster that was directed to a broader audience than some of the other gardening posters, which were directed to children. Produced in 1917, it shows Uncle Sam in the foreground, holding a hoe in one hand, and papers that read “City Gardens” and “Farm Gardens” in the other. These words are clearly meant to synthesize the interests of rural and urban Americans: gardening was a shared activity, a common national goal. A man and woman work in the garden shown, which is in the shape of the American flag. Some of the plants featured in the garden might appear to be stars upon the flag. The woman in the poster wears a long, red skirt and a white shirt; in her arm is something she has harvested from the garden.

A subtitle suggests that Americans might wish to garden in order to “cut food costs.” Those seeing the poster are urged to write to the USDA for a free bulletin on gardening, suggesting, “It’s food for thought.” The poster is framed by brown band, and the bottom right corner features a cluster of richly hued vegetables. Upon careful inspection, the background, featuring trees, actually bears a striking resemblance to leafy green vegetables and also to broccoli stems. The use of Uncle Sam in gardening posters was not as common as […]

Local food: an old idea made new again

Local food is an old idea made new again. Buying #localfood is the new old-fashioned thing to do. Check out this abbreviated version of a World War I poster. Buying local food was a governmental recommendation as early as WWI.  Read more about #WWI posters and their impact on mobilizing the home front in Chapter 4 of my book, “Sowing the Seeds of Victory”.

“A Garden for Everyone. Everyone in a Garden.”